The Chief Event Officer’s Playbook
Want to create transformational events with far-reaching impact?Be the first to learn ideas and strategies from the book ahead of November 2025 publication.You’ll get an alternate-weekly newsletter laden with frameworks and concepts to level-up your gatherings.
Events have the power to inspire world leaders, change government policy and redefine the conversation in sectors from immunology to technology.
We live in an age of deepfakes. Misinformation. Live events are where real people have authentic conversations. Where the trust is. And for marketing leaders, events are increasingly the most powerful marketing channel.
The Chief Event Officer’s Playbook sets out a blueprint for event transformation, sharing how to create gatherings that have an impact around the boardroom table.
Who is behind this?
Sasha Frieze FRSA FCIM is an award- winning event strategist. Sasha’s clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Raymond James, Incisive Media, Informa and the Royal College of Anaesthetists.
Sasha is a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, a NED of the British Society for Haematology and a visiting lecturer in event management at The University of Westminster.